Research: Institution 1 (MTV)

Research: Brand Identity, Synergy and Cross Media Convergence

How has this research influenced my creativity and my planning

I will make sure that there is synergy between the digipak, advertisement and the music video. This has influenced me to make sure that I make a strong brand identity as this is how people will recognise them. Furthermore, I need to create cross media convergence as this will help in the promotion and advertising of my star.

The History of Music Videos

The History of Music Videos from RheanonGreenASMedia

A2 Brief

A promotion package for the release of an album, to include a music promo video, together with two ancillary tasks : a digipak for the album's release and a magazine advertisement for the digipak


My Initial Thoughts

I am really looking forward to creating a music video and to make the advertisement, as I am a creative person, therefore this really appeals to me. In addition, I cannot wait to look further into the production and creation of music videos. I'm thrilled to be making a blog again as in AS I really enjoyed the journey I had taken and how I aquired knowledge on media.

Skills and Development

From AS Media Studies I can apply my knowledge into the creation of the promotion package, I will also be able to correctly use synergy to make the digipak and the creation as a whole. I'm excited to enhance my technology skills further by creating the music video, as this is new for me. By being an A2 student I will aquire the skills to edit music videos. I will have to develop my camera skills as I have only taken still images before not moving images.

What worries me the most

I am most worried about arranging my actors whilst making the music video, in case they have a reason for not being able to be filmed, in a case like this it would effect me as it would put me behind in the editing process. I am also anxious about the artist/s not allowing me to use their song as this would alter my path.