Advert Draft 7

Research Group Post : Target Audience Research (Ancillaries)

Digipak

Advert

Our target audience said that we should change the fonts because they don't cant read them. Furthermore 

Research Group Post : Target Audience 6 Focus Group of 14 Final Music Video

Q1:  When looking at the music video, do you understand what affects and harms the relationship between the two characters?

Preferred encoding reading achieved: 14 Yes

Negotiated reading: -

Oppositional reading: -

Action: -

Q2: Do you see the reflection of the genre through costume in the music video on the stars?

Preferred encoding reading achieved: 13 Yes

Negotiated reading: 

1: The smart clothes contradict the genre of the video

Oppositional reading: - 

Action: If we had more time to do this music video, challenging this convention would still be in our mind, as we want to portray the youth as people who can dress stereo-typically, and not at the same time.

Q3: Do you think that the cards and the bottles represent something negative in the music video e.g: the social issue that the youths face which should be addressed?

Preferred encoding reading achieved:  13 Yes

Negotiated reading:  

1: It is but it's very subtle

Oppositional reading: -

Action: Next time we would include more specific shots, for example of the female drinking.

Q4:Would a music video of such genre spark interest and tempt you to find out more about the male star and his music?

Preferred encoding reading achieved: 8 Yes

Negotiated reading: 
1: No because this isn't my type of music
1: Would listen to music, however from a different artist

Oppositional reading:  4 No

Action:  Next time we would make sure the artist seems more authentic to appeal to our audience.


Q5: Do you feel that the yellow is one of the main colours used in the music video? E.G do you see them in the title, shots, costume?

Preferred encoding reading achieved: 9 Yes


Negotiated reading: 
2: There was some yellow, but there could've been more
1: Not really, spray painting, smashing yes, but could've been seen more  

Oppositional reading:  4 No


Action: Next time we would include yellow edits, props, makeup, and make yellow dominant in locations.

Q6: The music video contains a lot of shots with drained colour, and some that are heavily edited, for example the shaking screen, 3D effect. Do you feel that this suits the song and the genre of indie?

Preferred encoding reading achieved: 12 Yes

Negotiated reading: 
1: Yes, could've had more steady shots to give a sense of professionalism
1: No, but I never seen indie music videos before

Oppositional reading:  - 

Action:
Next time, we would Include more closeups, shots of the main star in general to make it seem more like a promo video. 

Digipak Draft 3

Advert Draft 6

Advert Draft 5

Planning : Chosen Song Names for Digipak

From the song names that Rhea came up with, we decided that these are the final 10 song names that will go in the digipak:

1: Old Yellow Bricks
2: Take a Trip
3:Like Minded
4: Beginning Of The End
5: Ain't It Funny What You'd Do
6: Distant Memory
7: Misbehaving
8: Don't You Know?
9: Cigarette Dreams
10: Fumes
11: Ridin' High
12: Deep end

Planning : Song Names for Digipak

I looked through the Arctic Monkeys song names for inspiration for our own. I found that some of them were quite peculiar names, which is quite common for the indie genre. Therefore I came up with a few different names which are also odd.

1. The Gambler
2. Only You
3. Like Minded
4. Driven To Despair
5. Dancing Minds
6. Beginning Of The End
7. Fumes
8. Ain't It Funny What You'd Do 
9. Be My Baby
10. Ridin' High
11. Distant Memory 
12. Deep End
13. Misbehaving
14. Desire
15. Where I Wanna Be
16. Scumbag
17. Don't You Know?
18. Be Sure
19. Cigarette Dreams
20. Nowt you can say
21. Impostor 
22. Sweetheart 

Digipak Draft 2

Advert Draft 4

Blueprint Film Foundation Workshop

Today we were lucky to have a man named Dave from Blueprint Film Foundation do a workshop with us. He introduced us to advanced editing techniques, for example the luma key, the sharpening effect and many more skills.


Each group had an hours session with Dave where he would go through our music videos and tell us which parts need improving. In the workshop Dave assisted us with our difficulties in the editing process of the music video. He demonstrated how to make one specific colour stand out, this was significantly important as we wanted to represent certain meanings and with his help we could do so. The 'Old Yellow Bricks' opening shot was the shot that needed brightening as the yellow was quite dull and not very distinctive, however using Adobe Elements 11 we were able to go over the top of the writing using yellow, but with a higher opacity so that it was more dominant. Another shot that Dave said we could improve was the skateboarding one, these shots were too long, so we therefore added effects to them to distract the audiences attention from the length. Dave also said we could use black and whites shots more, however only to make certain shots stand out.


By having this workshop this helped us to build our knowledge as well as skills with editing. Furthermore, we could know use these skills and apply them to our music video.

Advert Draft 3

Advert Draft 2

Advert Draft 1

Digipak Draft 1