Research Group Post : Target Audience 6 Focus Group of 14 Final Music Video

Q1:  When looking at the music video, do you understand what affects and harms the relationship between the two characters?

Preferred encoding reading achieved: 14 Yes

Negotiated reading: -

Oppositional reading: -

Action: -

Q2: Do you see the reflection of the genre through costume in the music video on the stars?

Preferred encoding reading achieved: 13 Yes

Negotiated reading: 

1: The smart clothes contradict the genre of the video

Oppositional reading: - 

Action: If we had more time to do this music video, challenging this convention would still be in our mind, as we want to portray the youth as people who can dress stereo-typically, and not at the same time.

Q3: Do you think that the cards and the bottles represent something negative in the music video e.g: the social issue that the youths face which should be addressed?

Preferred encoding reading achieved:  13 Yes

Negotiated reading:  

1: It is but it's very subtle

Oppositional reading: -

Action: Next time we would include more specific shots, for example of the female drinking.

Q4:Would a music video of such genre spark interest and tempt you to find out more about the male star and his music?

Preferred encoding reading achieved: 8 Yes

Negotiated reading: 
1: No because this isn't my type of music
1: Would listen to music, however from a different artist

Oppositional reading:  4 No

Action:  Next time we would make sure the artist seems more authentic to appeal to our audience.


Q5: Do you feel that the yellow is one of the main colours used in the music video? E.G do you see them in the title, shots, costume?

Preferred encoding reading achieved: 9 Yes


Negotiated reading: 
2: There was some yellow, but there could've been more
1: Not really, spray painting, smashing yes, but could've been seen more  

Oppositional reading:  4 No


Action: Next time we would include yellow edits, props, makeup, and make yellow dominant in locations.

Q6: The music video contains a lot of shots with drained colour, and some that are heavily edited, for example the shaking screen, 3D effect. Do you feel that this suits the song and the genre of indie?

Preferred encoding reading achieved: 12 Yes

Negotiated reading: 
1: Yes, could've had more steady shots to give a sense of professionalism
1: No, but I never seen indie music videos before

Oppositional reading:  - 

Action:
Next time, we would Include more closeups, shots of the main star in general to make it seem more like a promo video.