What have you learned from your audience feedback?
I did another target audience feedback and got Mrs King's AS Media class to participate. We handed them questionnaires to fill in whilst watching the whole video through, as well as having a copy of our advert and digipak. We asked these questions...
- When looking a the music video, do you understand what affects and harms the relationship between the two characters?
- Do you see the reflection of the genre through costume in the music video on the stars?
- Do you think that the cards and the bottles represent something negative in the music video e.g: the social issue that the youths face which should be addressed?
- Would a music video of such genre spark interest and tempt you to find out more about the male star and his music?
- Do you feel that they yellow is one of the main colours used in the music video? E.G do you see them in the title, shots, costume?
- The music video contains a lot of shots with drained colour, and some that are heavily edited, for example the shaking screen, 3D effect. Do you feel that this suits the song and the indie genre?
The responses that we received were extremely positive and I feel like everything we were trying to portray was immensely successful. Everyone could see the reflection of the genre through the clothing and shots, this is something we found hard to do because of our limited locations. With everyone understanding the concepts and narrative this developed an overall successful music video. Our target audience praised us for our effects as this made the narrative and concepts clearer, they also think that this suited the mood of the song. One particular effect they liked was the alcohol shot with Emily on the floor as this looked aesthetically pleasing as well as highlighting the problem more.
Since we had 14 responses I decided to randomly pick 4 to show our feedback.
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