Tuesday, 19 December 2017
Monday, 18 December 2017
Research Group Post : Target Audience Research (Ancillaries)
Digipak
Advert
Our target audience said that we should change the fonts because they don't cant read them. Furthermore
Research Group Post : Target Audience 6 Focus Group of 14 Final Music Video
Q1: When looking at the music video, do you understand what affects and harms the relationship between the two characters?
Preferred encoding reading achieved: 14 Yes
Negotiated reading: -
Oppositional reading: -
Action: -
Q2: Do you see the reflection of the genre through costume in the music video on the stars?
Preferred encoding reading achieved: 13 Yes
Negotiated reading:
1: The smart clothes contradict the genre of the video
Oppositional reading: -
Action: If we had more time to do this music video, challenging this convention would still be in our mind, as we want to portray the youth as people who can dress stereo-typically, and not at the same time.
Q3: Do you think that the cards and the bottles represent something negative in the music video e.g: the social issue that the youths face which should be addressed?
Preferred encoding reading achieved: 13 Yes
Negotiated reading:
1: It is but it's very subtle
Oppositional reading: -
Action: Next time we would include more specific shots, for example of the female drinking.
Q4:Would a music video of such genre spark interest and tempt you to find out more about the male star and his music?
Preferred encoding reading achieved: 8 Yes
Negotiated reading:
1: No because this isn't my type of music
1: Would listen to music, however from a different artist
Oppositional reading: 4 No
Action: Next time we would make sure the artist seems more authentic to appeal to our audience.
Q5: Do you feel that the yellow is one of the main colours used in the music video? E.G do you see them in the title, shots, costume?
Preferred encoding reading achieved: 9 Yes
Negotiated reading:
2: There was some yellow, but there could've been more
1: Not really, spray painting, smashing yes, but could've been seen more
Oppositional reading: 4 No
Action: Next time we would include yellow edits, props, makeup, and make yellow dominant in locations.
Q6: The music video contains a lot of shots with drained colour, and some that are heavily edited, for example the shaking screen, 3D effect. Do you feel that this suits the song and the genre of indie?
Preferred encoding reading achieved: 12 Yes
Negotiated reading:
1: Yes, could've had more steady shots to give a sense of professionalism
1: No, but I never seen indie music videos before
Oppositional reading: -
Action:
Next time, we would Include more closeups, shots of the main star in general to make it seem more like a promo video.
Preferred encoding reading achieved: 14 Yes
Negotiated reading: -
Oppositional reading: -
Action: -
Q2: Do you see the reflection of the genre through costume in the music video on the stars?
Preferred encoding reading achieved: 13 Yes
Negotiated reading:
1: The smart clothes contradict the genre of the video
Oppositional reading: -
Action: If we had more time to do this music video, challenging this convention would still be in our mind, as we want to portray the youth as people who can dress stereo-typically, and not at the same time.
Q3: Do you think that the cards and the bottles represent something negative in the music video e.g: the social issue that the youths face which should be addressed?
Preferred encoding reading achieved: 13 Yes
Negotiated reading:
1: It is but it's very subtle
Oppositional reading: -
Action: Next time we would include more specific shots, for example of the female drinking.
Q4:Would a music video of such genre spark interest and tempt you to find out more about the male star and his music?
Preferred encoding reading achieved: 8 Yes
Negotiated reading:
1: No because this isn't my type of music
1: Would listen to music, however from a different artist
Oppositional reading: 4 No
Action: Next time we would make sure the artist seems more authentic to appeal to our audience.
Q5: Do you feel that the yellow is one of the main colours used in the music video? E.G do you see them in the title, shots, costume?
Preferred encoding reading achieved: 9 Yes
Negotiated reading:
2: There was some yellow, but there could've been more
1: Not really, spray painting, smashing yes, but could've been seen more
Oppositional reading: 4 No
Action: Next time we would include yellow edits, props, makeup, and make yellow dominant in locations.
Q6: The music video contains a lot of shots with drained colour, and some that are heavily edited, for example the shaking screen, 3D effect. Do you feel that this suits the song and the genre of indie?
Preferred encoding reading achieved: 12 Yes
Negotiated reading:
1: Yes, could've had more steady shots to give a sense of professionalism
1: No, but I never seen indie music videos before
Oppositional reading: -
Action:
Next time, we would Include more closeups, shots of the main star in general to make it seem more like a promo video.
Saturday, 16 December 2017
Friday, 15 December 2017
Sunday, 10 December 2017
Friday, 8 December 2017
Planning : Chosen Song Names for Digipak
From the song names that Rhea came up with, we decided that these are the final 10 song names that will go in the digipak:
1: Old Yellow Bricks
2: Take a Trip
3:Like Minded
4: Beginning Of The End
5: Ain't It Funny What You'd Do
6: Distant Memory
7: Misbehaving
8: Don't You Know?
9: Cigarette Dreams
10: Fumes
11: Ridin' High
12: Deep end
1: Old Yellow Bricks
2: Take a Trip
3:Like Minded
4: Beginning Of The End
5: Ain't It Funny What You'd Do
6: Distant Memory
7: Misbehaving
8: Don't You Know?
9: Cigarette Dreams
10: Fumes
11: Ridin' High
12: Deep end
Thursday, 7 December 2017
Planning : Song Names for Digipak
I looked through the Arctic Monkeys song names for inspiration for our own. I found that some of them were quite peculiar names, which is quite common for the indie genre. Therefore I came up with a few different names which are also odd.
- The Gambler
- Only You
- Like Minded
- Driven To Despair
- Dancing Minds
- Beginning Of The End
- Fumes
- Ain't It Funny What You'd Do
- Be My Baby
- Ridin' High
- Distant Memory
- Deep End
- Misbehaving
- Desire
- Where I Wanna Be
- Scumbag
- Don't You Know?
- Be Sure
- Cigarette Dreams
- Nowt you can say
- Impostor
- Sweetheart
Tuesday, 5 December 2017
Monday, 4 December 2017
Blueprint Film Foundation Workshop
Today we were lucky to have a man named Dave from Blueprint Film Foundation do a workshop with us. He introduced us to advanced editing techniques, for example the luma key, the sharpening effect and many more skills.
Each group had an hours session with Dave where he would go through our music videos and tell us which parts need improving. In the workshop Dave assisted us with our difficulties in the editing process of the music video. He demonstrated how to make one specific colour stand out, this was significantly important as we wanted to represent certain meanings and with his help we could do so. The 'Old Yellow Bricks' opening shot was the shot that needed brightening as the yellow was quite dull and not very distinctive, however using Adobe Elements 11 we were able to go over the top of the writing using yellow, but with a higher opacity so that it was more dominant. Another shot that Dave said we could improve was the skateboarding one, these shots were too long, so we therefore added effects to them to distract the audiences attention from the length. Dave also said we could use black and whites shots more, however only to make certain shots stand out.
By having this workshop this helped us to build our knowledge as well as skills with editing. Furthermore, we could know use these skills and apply them to our music video.
Each group had an hours session with Dave where he would go through our music videos and tell us which parts need improving. In the workshop Dave assisted us with our difficulties in the editing process of the music video. He demonstrated how to make one specific colour stand out, this was significantly important as we wanted to represent certain meanings and with his help we could do so. The 'Old Yellow Bricks' opening shot was the shot that needed brightening as the yellow was quite dull and not very distinctive, however using Adobe Elements 11 we were able to go over the top of the writing using yellow, but with a higher opacity so that it was more dominant. Another shot that Dave said we could improve was the skateboarding one, these shots were too long, so we therefore added effects to them to distract the audiences attention from the length. Dave also said we could use black and whites shots more, however only to make certain shots stand out.
By having this workshop this helped us to build our knowledge as well as skills with editing. Furthermore, we could know use these skills and apply them to our music video.
Saturday, 2 December 2017
Friday, 24 November 2017
TA Research 5 Focus Group of 17 Rough Cut 2
Q1: Do you understand the narrative of the music video?
Preferred encoding reading achieved: 10
Negotiated reading: 3
1-It wasn't completely clear,
1-The song and the music video do not narrate clearly but it is understandable
1-I understand it in some respects, for example, I understand it is about a relationship and alcohol although I didn't put the two and two together.
Oppositional reading:
4 -The actual story is unclear
Action:
Check if the lyrics and the visuals match, check continuity of the narrative (GOODWIN)
Q2: Do you understand the relationship between the two characters and how it changes?
Preferred encoding reading achieved: 10 yes
Negotiated reading:
-I feel the change in their relationship isn't obvious enough or more contrasting
-Not sure how the relationship changes
-Other times it is slightly unclear
-Implied shots are sometimes foggy to understand
-The relationship is evident but not the change
-I understand the relationship but not the change
Oppositional reading: 4
Action:
Check if the lyrics and the visuals match, check continuity of the narrative
Q3: Did you notice the costume changes? Which costume do you prefer/ remember/ like the best?
Preferred encoding reading achieved: 16 yes
Negotiated reading: -
Oppositional reading: 1 No, not really
Action:
N/A
Q4: Do you think the locations are effective? Which location do you feel worked well?
Preferred encoding reading achieved: 17 Yes
Negotiated reading: -
Oppositional reading: -
Action:
N/A
Q5: Do you think the visuals and lyrics matched?
Preferred encoding reading achieved: 15 Yes
Negotiated reading: 1
-Music was out of time
Oppositional reading: -
Action:
The reason why the music is out of time is because the sound from the original video is not extracted yet. However, we will remove it at the end.
Q6: What was your favourite shot and why?
Preferred encoding reading achieved:
6 - Red Shoes
3- Lyrics on cards
1- Head to head shots
1- In the abandoned place
1- Myles running and Emily on the skateboard
1- Panning shots
1- Emily laid on the floor
1- Smashing the bottle
1- Brick wall shots
Negotiated reading:
Oppositional reading: 1 unsure
Action:
N/A
Q7: Which shots didn't you like? Didn't understand?
Preferred encoding reading achieved: 4- Likes all shots
Negotiated reading:
2- Clicking of the shoes repeated too many times
2- Going around the pole/ lamp post
1- Vandalism scene
2- Filming out of the car
1- Didn't understand the shots with the beer bottles
1- Skateboarding
1- Head to head
1- Close up of face shots
1- Didn't like the shots of the actors together
1- The cards
Oppositional reading: -
Action: Reduce the amount of red shoe shots in the music video. No action will be taken regarding the closeup shots as this is a promo video.
Q8: Do you understand the meaning behind the cards? What do you think they represent?
Preferred encoding reading achieved: 7
1- That they're a game
1- The red gamblers, the relationship was risky
1- Taking a risk, love being a gamble
1- Is it that life is a gamble
1- Love's a gamble
1- Represents the risk of love
1- Yes, words in the song
Negotiated reading: -
Oppositional reading:
9- No
1- Did not answer
Action: Embed a code that the love cards represent the love and their relationship, and the black cards signify the difficulties.
Q9: What representations have been created?
Preferred encoding reading achieved:
1- Alcoholism
1- Red shoes, Dorothy back home
2- Anger
4- Unstable relationship
Negotiated reading: -
Oppositional reading:
2- Did not answer
7- Do not know
Action:
N/A
Q10: Does this music video launch the male singer as a new star? Would this video make you look online for more information about him?
Preferred encoding reading achieved: 12 Yes
Negotiated reading: -
Oppositional reading:
2- Did not answer
3- No
Action:
N/A
Improvements that need to be done :
Preferred encoding reading achieved: 10
Negotiated reading: 3
1-It wasn't completely clear,
1-The song and the music video do not narrate clearly but it is understandable
1-I understand it in some respects, for example, I understand it is about a relationship and alcohol although I didn't put the two and two together.
Oppositional reading:
4 -The actual story is unclear
Action:
Check if the lyrics and the visuals match, check continuity of the narrative (GOODWIN)
Q2: Do you understand the relationship between the two characters and how it changes?
Preferred encoding reading achieved: 10 yes
Negotiated reading:
-I feel the change in their relationship isn't obvious enough or more contrasting
-Not sure how the relationship changes
-Other times it is slightly unclear
-Implied shots are sometimes foggy to understand
-The relationship is evident but not the change
-I understand the relationship but not the change
Oppositional reading: 4
Action:
Check if the lyrics and the visuals match, check continuity of the narrative
Q3: Did you notice the costume changes? Which costume do you prefer/ remember/ like the best?
Preferred encoding reading achieved: 16 yes
Negotiated reading: -
Oppositional reading: 1 No, not really
Action:
N/A
Q4: Do you think the locations are effective? Which location do you feel worked well?
Preferred encoding reading achieved: 17 Yes
Negotiated reading: -
Oppositional reading: -
Action:
N/A
Q5: Do you think the visuals and lyrics matched?
Preferred encoding reading achieved: 15 Yes
Negotiated reading: 1
-Music was out of time
Oppositional reading: -
Action:
The reason why the music is out of time is because the sound from the original video is not extracted yet. However, we will remove it at the end.
Q6: What was your favourite shot and why?
Preferred encoding reading achieved:
6 - Red Shoes
3- Lyrics on cards
1- Head to head shots
1- In the abandoned place
1- Myles running and Emily on the skateboard
1- Panning shots
1- Emily laid on the floor
1- Smashing the bottle
1- Brick wall shots
Negotiated reading:
Oppositional reading: 1 unsure
Action:
N/A
Q7: Which shots didn't you like? Didn't understand?
Preferred encoding reading achieved: 4- Likes all shots
Negotiated reading:
2- Clicking of the shoes repeated too many times
2- Going around the pole/ lamp post
1- Vandalism scene
2- Filming out of the car
1- Didn't understand the shots with the beer bottles
1- Skateboarding
1- Head to head
1- Close up of face shots
1- Didn't like the shots of the actors together
1- The cards
Oppositional reading: -
Action: Reduce the amount of red shoe shots in the music video. No action will be taken regarding the closeup shots as this is a promo video.
Q8: Do you understand the meaning behind the cards? What do you think they represent?
Preferred encoding reading achieved: 7
1- That they're a game
1- The red gamblers, the relationship was risky
1- Taking a risk, love being a gamble
1- Is it that life is a gamble
1- Love's a gamble
1- Represents the risk of love
1- Yes, words in the song
Negotiated reading: -
Oppositional reading:
9- No
1- Did not answer
Action: Embed a code that the love cards represent the love and their relationship, and the black cards signify the difficulties.
Q9: What representations have been created?
Preferred encoding reading achieved:
1- Alcoholism
1- Red shoes, Dorothy back home
2- Anger
4- Unstable relationship
Negotiated reading: -
Oppositional reading:
2- Did not answer
7- Do not know
Action:
N/A
Q10: Does this music video launch the male singer as a new star? Would this video make you look online for more information about him?
Preferred encoding reading achieved: 12 Yes
Negotiated reading: -
Oppositional reading:
2- Did not answer
3- No
Action:
N/A
Improvements that need to be done :
- Check if the lyrics and the visuals match, check continuity of the narrative (GOODWIN)
- Check if the lyrics and the visuals match, check continuity of the narrative
- The reason why the music is out of time is because the sound from the original video is not extracted yet. However, we will remove it at the end.
- Reduce the amount of red shoe shots in the music video. No action will be taken regarding the closeup shots as this is a promo video.
- Embed a code that the love cards represent the love and their relationship, and the black cards signify the difficulties.
Wednesday, 22 November 2017
Planning : Group Post - Target Audience Research for Rough Cut
1] Do you understand the narrative of the music video?
2] Do you understand the relationship between the two characters and how it changes?
3] Did you notice the costume changes? Which costume do you prefer/ remember/ like the best?
4] Do you think the locations are effective? Which location do you feel worked well?
5] Do you think visuals and lyrics matched?
6] What was your favourite shot and why?
7] Which shots didn’t you like? Didn’t understand?
8] Do you understand the meaning behind the cards? What do you think they represent?
9] What representations have been created?
10] Does this music video launch the male singer as a new star? Would this video make you look online for more information about him?
Sunday, 19 November 2017
Saturday, 18 November 2017
Research : Similar Product Research (Adverts)
Advert Analysis from RheanonGreenASMedia
How has this research influenced my planning and creativity
- Largest piece of information always contrasts with the background.
- The whole adverts are quite minimal with the information more important than the image.
- Digipak and advert photograph are similar or the same.
- Their names are always the same font for each digipak as this creates a brand identity.
- Features websites for fans to look on.
- Text is usually centre aligned as this is in your eye line.
- Reviews grabs audience's attention as these are prestigious magazines.
Friday, 17 November 2017
Monday, 30 October 2017
Planning Group Post : Evaluating the Film Shoot
When we filmed in the abandoned building location, I feel that these are the things that went well:
- Because of the good weather, we were able to film exterior shots
- Because of the wind, in the exterior shots we have Emily's hair blowing in the wind
- Good natural lighting was in the interior shots, providing soft light through the windows
However, these are a few things that we found difficult:
- Because both of our stars are not too fond of heights, it was difficult to get them onto the introduction shot on the rooftop, and the final verse was recorded at reasonable heights as well, making the stars a little anxious. However, this was fixed as we all sang the verse together to reassure the singer.
- The opening shot which included the female star spray painting onto a wall was quite difficult, as the wind was getting out of control, and the paint was very difficult to apply. We resolved this by waiting out the wind and painting from a closer range.
- The shot with The Dorothy shoes was quite difficult to shoot as the shoes were a little too big for the actress, therefore she found it quite difficult to get her heels to touch.
- In the actual location, the ground floor was very dark and difficult to maneuver in, therefore it took is some time to find our way around into the lighter parts of the building.
- Because we could not find an empty brick wall in the building, we had to settle for shooting only one of the opening sequence in the location.
Planning : Thank you
I made the actors of our music video cupcakes as a thank you for helping us with our media project. We are very appreciative for their help as they could have declined our deal.
Tuesday, 24 October 2017
Planning : Lunch For The Actors
As we were near a Mcdonalds I bought the actors and crew lunch to thank them for helping us with the music video and taking time out of their day to help.
Saturday, 21 October 2017
Planning : Responsibilities
Shown here is a sheet of responsibilities each of us have taken, we all decided that we would be responsible for the desired items. We did created this sheet to help us organise who was bringing the items to the day of the shoot.
Friday, 20 October 2017
Planning : Change Of Filming Day
We had a problem with the filming days as there was a lack of communication between the actors, this therefore caused us a problem as we had to change the day of filming. We originally planned to film on the 26th October 11:00 to 16:00, however we are now filming on the 24th October at 10:00 to 15:00 due to other commitments by the actors. As this has changed we will now have to alter the call sheet in order to be correct.
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