Planning : Target Audience Profiling

Rhea Green's Slidely by Slidely Slideshow

When creating the music video we will take into consideration our surroundings as this will have a huge impact on our audience. As we live in a rural area we would have to travel far to film urban scenes, this could be a problem as we may not be able to get to places. Furthermore, we only have a few ethnicities in our area, this therefore effects the ethnicities this will appeal to, as the music video will mainly feature white people.

We will target 16 to 25 year olds as they use a significant amount of social media, therefore this can be a way to promote an artist as well as promoting themselves. We decided to target both genders because this increases the audiences size, we will do this by using both genders in the music video. Our music video will target aspirers for example aspiring singers, as our new artist was once one of them, therefore the aspirers can personal identify to the artist. The video can use diversion as this will target adolescents and young adults and help them to escape from reality and also be used to entertain them.

Target Audience Demographics (Blumler and Katz)

• 16 - 25 years of age - younger artists which appeal to this age group
• Male and Female - both genders will appear
• Lower/Middle class - appeals to them, no upper class suggestions
• White - we don't have many ethnicities in our area
• Aspirers
• 'Tribe Wired' - people that have access to technology or social media 
• 'Fun/Atics'
• Diversion - escaping from reality

Target Audience (Denis McQuail)

• Integration and social interaction
• Entertainment
• Personal Identity