This type of music video allows the artist/s to show there fan base and the atmosphere surrounding their performances. An example of a performance music video is Oasis 'Roll With It', this video is entirely on stage performing with shots of the crowd dancing to the music, by doing this, this shows the enjoyment they have and entices the audience. Goodwin's conventions are followed as there are a lot of close ups of the performers which results in a created motif which reoccurs throughout their work.
Narrative music video:
A narrative music video incorporates a story into the visuals and usually helps the audience understand the lyrics. An example of a narrative music video is Katy Perry 'Last Friday Night', this video features 4 minutes of dialogue. The last 2 minutes shows the credits of the cast which shows the narrative side to the music video. This music video is about a girl who isn't as 'pretty' as the others and has a makeover and joins in with a party. Goodwin's conventions are adhered in this video as there is frequent reference to notion of looking and particularly voyeuristic treatment of the female body.
Concept music video:
A concept music video can be about anything. It can be an idea or a belief that can be publicised. In this case the band are making a social comment on terrorism. This concept music video by The Black Eyed Peas 'Where Is The Love' makes comments throughout by questioning 'Where is the love'. Goodwin recommends that the lyrics and the visuals should match so when the lyric 'Where is the love' is sang a question mark appears to enforce the social comment.
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