Planning Group Post : Photoboard

Dominant colours: 

Yellow
Red
Black
Cream

These colours will help with the synergy in our music video, as one of the most dominant colours is yellow. This colour directly links with the lyrics of the video, as the title of the song is called 'Old Yellow Bricks.' The representation of joy and happiness within the colour can also be used when positive aspects in life are addressed through lyrics and visuals.
The red that is used within the props and the costumes  represent the danger, passion and sex appeal. The relation to Mulvey and the male gaze will be a theory that we will be adhering to with the colour and the voyeuristic costumes/movements, and we rely on the colour red  a lot in order to use this theory.

The use of black and cream in the shots are used to link to the lyrics which refer to nostalgia, and the thought that things were better back then. So we use these colours to try and represent this longing for nostalgia.
The black links more to the neutral/ earth tones within the costumes and the props/locations, as the dark colour links heavily to the rock overtones within the song that we can either pursue or ignore.

Costumes:

We used some contrasting costumes for both stars in order to show diversity and make the costume change meaningful. For example, the first costume on the male is a dark green/black costume which links more to the grungy/rock side of the song, and the neutral/negative parts of the song due to the darkness within the costume. We also have a slight costume change when the neutral shirt can be replaced with a black one, and during this, when we took photos we decided to give the star an aggressive expression and a vulgar gesture of the middle finger. Therefore, the dark dominant outfit can signify the negative and the aggressive side to the song.
We also have a navy/dark green flannel top which creates a more rural look for the male, however, we felt like the costume was missing something, and therefore, upon reflection, we will incorporate the red scarf in order for the singer's costume to tie in with the female's.
However, to contrast both of these costumes, we also asked the star to wear something yellow, which is the opposite of the dark outfits we have seen before. There is no back, as the colours that the star is wearing consist of yellow blue and brown. This can link to the more cheerful, hopeful lyrics and show the more content side of the star. We also decided to use the yellow in order to get the visuals to link with the lyrics (Goodwin's theory).

The female also has four costumes, which compliment the male's. The first costume consists of a Yellow jumper and a blue jean pinafore, which links to the male's yellow outfit. However, we will not have the two actors wearing yellow at the same time, as the costumes will clash too much and be too bright. I believe that we will use them when we would like to accentuate on one of the actors more than the other.
We also got the female actress to wear a red, voyeuristic outfit which will be used more when we would like to appeal to the female and the male audience (Mulvey) by using our female star.  The use of red could be linked to the more romantic, passionate moments in the music video which can relate to the symbolic meanings behind the cards that we will use. Not only that, but we decided to use this outfit with a very calm dark green one from the male, and we thought about adding a small red component to his costume would link the two together really well.
To compliment the dark outfit that our male star has, we got the female to wear a complimenting, feminine black outfit that consists of black heel boots, black knee high socks, a black skirt and a black top. Because black and black does not clash as aggressively, I believe we could possibly use the two dark costumes together if we needed.
Finally, the female has a more casual denim costume which consists of a dark green striped top, a denim jacket, distressed black jeans and chunky black boots. This outfit could go with the male's khaki shirt top, as the colours are in tune and together, which can symbolically show that they are in tune with their emotions, and stable.


Location :

Even though the rail road links to escapism we will be unable to use this location as it is illegal and highly dangerous. The path seen in the bridge image links to our target audience as this is seen of a sense of journey/travel, as our target audience are aspirers they seek travel and change. Many of the locations adhere to the conventions of indie as these are easily accessed places. Furthermore, the bridge and the alley way will give the music video a grunge/rock appearance, which we know the target audience like due to the questionnaire. We had decided on using more rural locations as we can access these and challenges the conventions of indie music videos, as they are usually urban. However, we are adhering to an aspect of this convention, as these locations are also low budget, just as they usually are in indie music videos.


Props : 

We decided to use a red lipstick as this connotes danger, love and sex appeal which links to Mulvey's theory of the 'male gaze'. The yellow spray paint and paint links to the song title 'Old Yellow Bricks' as well as the costumes worn by the actors. Furthermore we plan on using the yellow paints in a rebellious and teenagst way, which is used to portray youths in our music video.