Research Group Post : Target Audience 3

To create this target audience research we worked within our media class, explaining what we our ideas our for the music video. In addition, we described the use of locations, costumes and props to them and further explained the symbolic meanings and theorists that we will use. We also showed synergy through the use of our photoboard and they could see what the main colours would be. We provided our annotated lyrics, a photoboard and our additional ideas, in case during the filming process the original ideas don't look as good as expected. 

Changes According To Our Target Audience Response

• Although the location is rural, it links to the indie conventions of locations, as they are low budget, thus appealing to the audience who are interested in the genre
• The more urban costumes clashing with the rural area are something that the audience likes, as there was nothing said about the costumes for improvement.
• Due to the questioning of the knife, we decided that we will not use this in the music video, as it looks way too violent for what our ideas were for the music video, also the audience did not understand the link to the knife, therefore we will replace this shot with something more appealing.
• Due to the cards being a little confusing to the audience, we will try to use the cards as a strong and sometimes obvious indicators as to what they represent in the shots, and we will also try to use them as a way to foreshadow the future shots/events in the video.
• Due to not being able to use the train tracks, we thought of another way to show the sense of journey after completing this audience research.
• Although we wanted to use the sunflowers, we cannot do that anymore, as at this time of the year the sunflowers are gone.
• After speaking to the audience about the instrumental issue, we spoke about how we could fill those gaps in, and now we have a plan for the filming.
• When discussing the shots which show the male being more vulnerable the audience responded well, which encouraged us more to go through with the concept of the modern male and female.