All of these magazines are possible choices for our advert to feature in. By the research I conducted on the institutions, Bauer was the best and owned the magazines, Q, Kerrang! and Mojo, so therefore these magazines would be the best choice. In addition, as Bauer Media Group are the largest magazine publishers in Britain I think that they would be the prime choice. Q's sale prices are £3.90 this is quite expensive for our target audience as we aim at university students and these prices seem affordable. Q target's an older audience (30-40) because of the mode of address and being more sophisticated. Mojo's sale price is £4.90 this again is extremely costly for our target audience. Mojo's target audience is over 35's as this is more of classic rock than it is indie. Kerrang's price is £2.00, this is an ideal amount to pay for students as they have little money. Kerrang's target audience is from the ages 16 - 24 because they feature gigs and festivals which is usually targeted at the younger generation.
Overall, I personally think that Kerrang! is the best choice as it targets my audience more than the other magazines.
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